FUREVER
The MAX&MOI House is proud of its history and lineage, from Lederer to MAX&MOI, from the founder Max (1925) to Emma, our Art Director.
The materials and style evolve over time under the highly contemporary inspiration of Emma, who has turned a new leaf with the advent of FUREVER, the fur-free Autumn-Winter 23/24 collection. In line with our commitment to excellence, our high-quality materials, fibers, and threads, and our attention to detail, we present FUREVER.
FUREVER exalts appearance
FUREVER, the label denoting our first-rate faux fur... In the style of chinchilla, mink, fox...
This material exalts appearance and amplifies style. It is a material which is both desirable and desired, enveloping, reassuring, and comforting.
FUREVER has fallen in love with this enveloping fabric that feels incomparably soft, like a cocoon that transforms your wardrobe into a place of comfort. Dressing becomes synonymous with taking care of yourself. To wear FUREVER is to curl up in a warm box like a soft coat... FOREVER.
Do good, take care of yourself, and feel protected; Furever offers so many feelings and sensations.
Faux Fur
A timeless trend for Spring
Spring/Summer is undeniably the season of contrasts, both in fashion and weather! Some winter trends continue to captivate, like faux fur, which brings a bold yet soft touch to spring silhouettes.
Reimagined with elegance, the Furever Spring/Summer collection features faux fur pieces in candy pink, beige, and luminous white. Faux fur collars and cuffs add a stylish twist to lightweight cashmere jackets and sweaters, creating a cozy yet effortlessly chic look.
As the weather remains unpredictable, these pieces seamlessly blend style and comfort, proving that faux fur is no longer just for winter—it’s a true fashion statement for every season.
A wealth of expertise
Renowned for its commitment to quality and creativity, Maison MAX&MOI has always showcased premium materials through its collections of cashmere, leather, and silk. The signature FUREVER pieces, with their highly contemporary aesthetic, often reversible or adorned with leather accents, perfectly embody this unique craftsmanship.
With this innovative label, MAX&MOI reaffirms its distinctive identity, combining modernity and sophistication down to the finest detail.
Transmission and heritage are essential to the story of MAX&MOI. FUREVER pieces, with their unique materials, colors, and style, are meant to be passed down like a treasured piece of jewelry.
FUREVER embodies the Maison's commitment to excellence and innovation.
