FUREVER
The MAX&MOI House is proud of its history and lineage, from Lederer to MAX&MOI, from the founder Max (1925) to Emma, our Art Director.
The materials and style evolve over time under the highly contemporary inspiration of Emma, who has turned a new leaf with the advent of FUREVER, the fur-free Autumn-Winter 23/24 collection.
In line with our commitment to excellence, our high-quality materials, fibers, and threads, and our attention to detail, we present FUREVER.
FUREVER exalts appearance
FUREVER, the label denoting our first-rate faux fur... In the style of chinchilla, mink, fox...
This material exalts appearance and amplifies style. It is a material which is both desirable and desired, enveloping, reassuring, and comforting.
FUREVER has fallen in love with this enveloping fabric that feels incomparably soft, like a cocoon that transforms your wardrobe into a place of comfort. Dressing becomes synonymous with taking care of yourself. To wear FUREVER is to curl up in a warm box like a soft coat... FOREVER.
Do good, take care of yourself, and feel protected; Furever offers so many feelings and sensations.
Faux Fur
Wins all the votes
This winter, the fake fur establishes itself once again as the essential ally of a modern and responsible wardrobe. Symbol of a conscious luxury that combines warmth, ethics, and style, the fake fur MAX&MOI places itself at the top of our fashion desires.
MAX&MOI enhances these fluffy and enveloping textures through creations with a strong character: ponchos, puffer jackets and jackets with oversized volumes in which the silhouette is totally nestled, delicate touches on long vests or cashmere sweaters adorned with cuffs or collars in fake fur FUREVER more or less dense, or even couture details on a revisited aviator jacket.
Each piece in FUREVER embodies a new way of playing with the silhouette. Available in mineral tones – grey, beige, bright white – or in bold leopard print, the FUREVER fake fur reinvents winter. It invites contrasts, unexpected layering, and a look that combines freedom and sophistication.
A wealth of expertise
Renowned for its commitment to quality and creativity, Maison MAX&MOI has always showcased premium materials through its collections of cashmere, leather, and silk. The signature FUREVER pieces, with their highly contemporary aesthetic, often reversible or adorned with leather accents, perfectly embody this unique craftsmanship.
With this innovative label, MAX&MOI reaffirms its distinctive identity, combining modernity and sophistication down to the finest detail.
Transmission and heritage are essential to the story of MAX&MOI. FUREVER pieces, with their unique materials, colors, and style, are meant to be passed down like a treasured piece of jewelry.
FUREVER embodies the Maison's commitment to excellence and innovation.
