Spring/Summer 24 Lookbook
"California Dream"
For the Spring-Summer 2024 season, MAX&MOI unveils the "California Dream" collection. Drawing inspiration from the free-spirited vibes of the legendary Coachella festival, it captures the Californian fashion aura of the '70s. Bohemian, soft, and airy silhouettes reveal cozy ponchos, open-knit cardigans, cropped woolen jackets, bootleg leather leggings, and long hippie-chic dresses.
In an Americana spirit, fringes, laces, and Bandana prints add twists to essentials, infusing Gypset creativity throughout the collection. The Maison's iconic natural materials – leather, cashmere, silk, and suede – are reimagined with intricate details and textures, giving a highly contemporary design to the historic savoir-faire of the Maison MAX&MOI.
The collection, which embodies the perfect marriage of style, freedom and the very essence of MAX&MOI, offering a chic and singular allure.
Photographed by Sandrine Mercier | Talents Kezia Swanwick, Arina Lush & Hey Yeon
The Bandana prints, a true ode to Gypset creativity, appear on knit and silk designs, punctuating the collection with the relaxed, bohemian energy so typical of the Californian spirit.
The consistently Coachella-inspired look is evident in boho-style vests, hippie-chic long dresses, openwork and fringed cardigans, as well as suede pants adorned with laces.
