Lookbook Fall-Winter 25
For this 2025 Winter season, MAX&MOI, presents "Chalet Cachemire", a collection that invites you to experience the mountains differently: immersed in a world of luxurious softness, where the warmth of noble materials blends seamlessly with the brand's resolutely contemporary spirit.
"Chalet Cachemire"
Brushed cashmere, the signature of the season ,is offered in lightweight sweaters , envelopping ponchos, and padded skirts, while the creative and textured knits play with eyelet effects, ribbing, or contrasting textures to structure the silhouette and express a resolutely contemporary aesthetic.
Emma Lederer draws from the house's DNA and excels at combining materials: shearling and leather, knits, silk, and denim reimagined as down jackets ....unexpected pairings that turn each garment into a statement piece , balancing ultimate comfort with sophisticated style.
The shades of Chalet Cachemire are those i observe in the moutains : the dazzling whites of the peaks , the misty greys of winter mornings, the deep browns of the woods, those latte hues reminiscent of light chalet wood , and touches of pink like a glimmer in the snow.
Emma Lederer, Artistic Director of MAX&MOI
In this collection , every material tells a story .Brushed cashmere evokes powdery snow, shearling recalls the warmth of crackling fire, and silk adds a touch of light, like a sunbeam shining on the snow
Emma Lederer,Artistic Director of MAX&MOI
Between fresh moutain air and urban elegance, MAX&MOI, delivers a protective yet sensual approach to fashion, where each piece becomes a statement of softness against the harshness of winter.
