At MAX&MOI, denim meets knitwear and Furever faux fur in distinctive creations that combine textures, volumes and contrasts. These combinations of materials, signatures of the Maison savoir-faire, require care adapted to each composition.
Discover the essential steps to preserve the softness of the materials, the shape of the denim and the finishes of your pieces throughout the seasons.

Vestes VANCOUVER, VERNON et GOYA MAX&MOI associant denim, maille et fausse fourrure, accompagnées des jeans BELLE en denim bleu clair et bleu foncé. Collection Automne-Hiver MAX&MOI.

Denim, knitwear, Furever: three materials, three requirements

Denim, knitwear and Furever faux fur each have their own characteristics.
While denim stands out for its structure and durability, knitwear requires greater care to preserve its suppleness and shape, while Furever faux fur needs special attention to maintain its softness and volume.


For a MAX&MOI piece combining several materials, care must respect the requirements of each one. The garment’s own care label always determines the appropriate steps.

Détail de la veste VANCOUVER MAX&MOI associant maille écrue texturée et denim bleu, soulignés par des boutons dorés. Collection Automne-Hiver MAX&MOI.

How to care for a denim and knitwear piece?

• Cleaning. Knitwear is more delicate than denim, so never follow the care instructions for denim alone. Opt for dry cleaning by a specialist.

• Drying. After dry cleaning, air the piece on a hanger. If the care label allows washing, dry it flat to avoid stretching the knitwear. Never use a tumble dryer.

• Ironing. Inside out, at a low temperature, without direct contact with the knitwear. To reduce a crease, opt for steam from a distance.

• Storage. Hang structured jackets on a wide hanger to avoid marking the shoulders, and fold pieces where knitwear predominates to prevent deformation.

Détail de la veste VERNON MAX&MOI mettant en contraste le denim bleu et la fausse fourrure écrue. Collection Automne-Hiver MAX&MOI.

How to care for a denim and faux fur piece?

• Cleaning. Dry clean by a specialist. In case of a stain, do not rub: take the piece to your dry cleaner promptly.

• Drying. Air the piece away from any source of heat. Gently brush the faux fur with a soft brush, or use a hair dryer on the cool setting to restore its volume and shine.

• Ironing. Avoid any direct contact between the iron and the faux fur: heat can alter the texture and appearance of its fibres. Iron the denim sections at a low temperature and inside out.

• Storage. Hang on a hanger, under a fabric garment bag, without folding. When travelling, fold it inside out, with the lining on the outside.

Détail de la veste VINCIE bleu ciel MAX&MOI associant fausse fourrure douce et denim au monogramme brodé, sublimés par des boutons dorés. Deux mains touchent délicatement la matière pour en révéler la texture. Collection Automne-Hiver MAX&MOI.

What to Avoid

with a Bi-Material Piece

• Wash a piece at home when its care label specifies dry cleaning.

• Use bleach or a bleaching agent.

• Put the piece in a tumble dryer or place it on a radiator.

• Rub the knitwear or faux fur, as this may cause pilling or flatten it.

• Hang a damp piece, especially when knitwear is the predominant material.

• Iron the knitwear or faux fur directly.

• Fold or compress the faux fur.

How to take care for a pure denim piece?

From the BELLE flare jeans, available in light or dark denim, to denim jackets, discover the essential steps to preserve the color, cuts and details of your MAX&MOI cotton denim pieces.