FUREVER
The House of MAX&MOI is proud of its history and heritage, from Lederer to MAX&MOI, from Max the founder in 1925 to Emma, our Artistic Director.
Materials evolve, and so does style, guided by Emma’s distinctly contemporary vision. Since 2023, she has led the brand into a new chapter with the launch of a fur-free Fall Winter collection and the arrival of FUREVER.
FUREVER – elevates the allure
FUREVER, the label denoting our first-rate faux fur... In the style of chinchilla, mink, fox...
FUREVER is a fabric that enhances allure and amplifies style.
A fabric with a fluffy texture and an exceptional feel.
A material that is both desirable and desired, durable, comfortable, enveloping and soothing.
FUREVER is love at first touch a fabric more real than nature itself, with unmatched softness, like a cocoon that turns your wardrobe into a place of comfort.Getting dressed becomes an act of self-care.Wearing FUREVER means wrapping yourself in a warm cocoon, like a soft fur coat that stays with you....ETERNALLY
Do good, take care of yourself, and feel protected; Furever offers so many feelings and sensations.
Faux Fur
Wins all the votes
This winter, the fake fur establishes itself once again as the essential ally of a modern and responsible wardrobe. Symbol of a conscious luxury that combines warmth, ethics, and style, the fake fur MAX&MOI places itself at the top of our fashion desires.
MAX&MOI enhances these fluffy and enveloping textures through creations with a strong character: ponchos, puffer jackets and jackets with oversized volumes in which the silhouette is totally nestled, delicate touches on long vests or cashmere sweaters adorned with cuffs or collars in fake fur FUREVER more or less dense, or even couture details on a revisited aviator jacket.
Each piece in FUREVER embodies a new way of playing with the silhouette. Available in mineral tones – grey, beige, bright white – or in bold leopard print, the FUREVER fake fur reinvents winter. It invites contrasts, unexpected layering, and a look that combines freedom and sophistication.
A wealth of expertise
Renowned for its commitment to quality and creativity, Maison MAX&MOI has always showcased premium materials through its collections of cashmere, leather, and silk. The signature FUREVER pieces, with their highly contemporary aesthetic, often reversible or adorned with leather accents, perfectly embody this unique craftsmanship.
With this innovative label, MAX&MOI reaffirms its distinctive identity, combining modernity and sophistication down to the finest detail.
Transmission and heritage are essential to the story of MAX&MOI. FUREVER pieces, with their unique materials, colors, and style, are meant to be passed down like a treasured piece of jewelry.
FUREVER embodies the Maison's commitment to excellence and innovation.
