At MAX&MOI, we believe that the quality of a garment is never a matter of chance. It begins with carefully selected materials, is shaped by savoir-faire passed down through the years, and is sustained by long-standing relationships with the artisans who bring our collections to life.
For nearly twenty years, our Maison has built its wardrobe around a simple conviction: to create pieces designed to be cherished and worn season after season. Behind every cashmere knit, leather jacket and coat lies meticulous craftsmanship, trusted partners and dedicated women and men who share the same commitment to excellence.
Our commitments are not marketing promises. They are reflected in every detail, from the selection of a yarn to the final finishing touches.
Quality begins with the material
Before imagining a cut or a silhouette, we begin by choosing the material. It is what gives a dress its fluid drape, a knit its softness or a jacket its distinctive character.
At MAX&MOI, every material is selected for its natural qualities as much as for its ability to stand the test of time. Cashmere, wool, silk, linen, leather and viscose each have their place within our collections, not only for their unique properties but also for the emotions they evoke and the savoir-faire they require.
Because the true beauty of an exceptional material is not revealed the day it is purchased. It reveals itself over time.
Cashmere, the Maison's signature, is treasured for its enveloping softness, exceptional fineness, durability and naturally thermoregulating properties, making it a precious companion throughout the seasons. It is the queen of natural fibres. Noble, luxurious and synonymous with both comfort and warmth.
Wool brings warmth, structure and texture to winter silhouettes. Under Emma Lederer's creative direction, it has also become a field of exploration, where contrasts of materials and volumes express the Maison's creativity.
Linen, naturally breathable and lightweight, linen lends effortless elegance to our Spring-Summer collections.
Viscose is appreciated for its fluidity and graceful drape, while silk, often blended with a touch of elastane, combines refinement, comfort and freedom of movement.
Leather, the legacy of Max Lederer, has been at the heart of the Maison's identity since its beginnings. Reinterpreted each season through Emma Lederer's singular vision, it is expressed both through iconic leather pieces and in combination with knitwear, creating a dialogue between heritage savoir-faire and contemporary design.
Emma Lederer brings knitwear to life by playing with texture, light, color, exceptional materials, and trompe-l'œil effects. Season after season, this creative exploration shapes the depth, character, and distinctive identity of MAX&MOI collections.
Creative knitwear,
our expertise
Knitwear is one of Emma Lederer’s favorite creative expressions. At the start of each collection, she develops exclusive knit techniques for the Maison, bringing this signature material to life.
Texture, subtle shine, intricate stitchwork, color contrasts, and combinations of exceptional materials — cashmere, wool, silk, leather, and suede — come together to create knits with remarkable depth and character.
Emma also plays with trompe-l'œil effects, designing pieces with a distinctive visual richness where technical expertise, creativity, and effortless elegance meet. The result of extensive research and creative exploration, these exclusive developments give rise to the Creative Knitwear that has become one of MAX&MOI’s most recognizable signatures.
Partners
who share our standards
Exceptional materials are only the beginning. They also require exceptional craftsmanship. That is why we have worked with the same trusted manufacturing partners for many years. This long-standing collaboration has fostered a deep mutual understanding. The artisans we work with know the unique characteristics of our collections, the precision of our finishes, and the specific techniques required to work with cashmere, leather, and silk.
This continuity is invaluable. It ensures consistent quality from one collection to the next while preserving highly specialized savoir-faire.
Season after season, these trusted relationships have become one of the foundations of the Maison.
Craftsmanship before machinery
Every MAX&MOI piece passes through many skilled hands. Each stage requires exceptional care: knitting, linking, assembly, finishing, and quality control.
Some techniques simply cannot be automated without compromising precision. They remain the work of expert artisans whose craftsmanship has been refined over years of experience. It is this invisible dedication that gives every MAX&MOI piece its structure, balance, and lasting comfort.
Standards you can trust
Trust is also built on shared standards. Our partner workshops undergo BSCI social audits, helping to promote responsible working conditions throughout the manufacturing process.
Depending on the materials involved, our suppliers also hold specific certifications relating to cashmere, silk, and selected finishing components such as zippers and buttons.
The finest pieces are born from relationships built over time.
The art of detail
At MAX&MOI, quality is often found in the details that go unnoticed at first glance.
A perfectly aligned seam. A zipper selected for its durability. A custom-engraved button, designed exclusively for a collection and carefully chosen by Emma. Invisible linking that allows a knit to retain all of its softness and flexibility.
These details demand more time, greater precision, and exceptional expertise. They do not follow trends, yet they are what make every MAX&MOI creation unique.
Because a beautiful garment is defined not only by how it looks, but also by how it is made.
At MAX&MOI, every piece is a showcase of savoir-faire. Exclusive buttons, prints, and embroidery are developed with meticulous attention to every detail.
Timeless pieces
that transcend the seasons
Our ambition is not to follow fashion's rhythm, but to create a wardrobe that women will cherish for years to come. Pieces they enjoy wearing today, and will still reach for a decade from now.
This philosophy guides every decision we make, from selecting exceptional materials and ensuring impeccable craftsmanship to designing timeless silhouettes.
Some materials embody this vision especially well. Our leather develops a beautiful patina, becoming softer and more characterful over time. Our cashmere retains its softness and elegance, season after season.
Giving fur a second life
In the same spirit, selected creations from our MAX&MOI RESORT collection are crafted from genuine fur sourced exclusively from the food industry, where it represents the responsible use of an existing natural resource.
Designed for clients seeking warmth, technical performance, and lasting durability, these pieces are created for a specific purpose and made to accompany many winters. More than an aesthetic choice, we see fur as part of our commitment to creating enduring garments that evolve beautifully over time and withstand years of wear.
We embrace this choice with complete transparency. It reflects our belief that a truly beautiful garment is one that is made to last—one that is cared for, worn for many years, and sometimes even passed down as an heirloom.
Our pieces don't follow the seasons. They outlast them.
A family Maison
in the heart of Paris
Our story continues every day at our Paris headquarters on Rue Laugier. It is here that each collection comes to life, where ideas are shared, and where the expertise of every team comes together, from Finance and Retail to Design, Production, and Digital.
Collections take shape in the showroom, silhouettes are refined through fittings, and every season our partners discover the Maison's latest creations.
More than a workplace, our headquarters is a living space where teams come together for collection launches, press presentations, and the everyday moments that define life at the Maison. This close collaboration shapes the way we work: with high standards, teamwork, and a deeply human approach.
A Maison is built as much by the people who bring it to life as by the collections it creates.
Join
the Maison
MAX&MOI is first and foremost a family story, driven by women and men who share a passion for fashion, exceptional materials, craftsmanship, and attention to detail. Together, they pursue a single ambition: to make MAX&MOI a recognized and desirable Maison for women who are free, modern, timeless, and naturally elegant.
We are looking for curious, creative, and committed personalities who wish to contribute to the growth of an independent Maison, where every talent can fully express their expertise and savoir-faire.
Explore the collections
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