Pink, much more than a colour.
For Pink October, MAX&MOI gives pink a special significance by standing alongside the association Vivre Comme Avant, which supports women affected by breast cancer.
A charitable initiative that echoes the history and values of a Maison deeply committed to women.
Max for Her
At MAX&MOI, women are at the heart of every creation. Since 2019, Emma Lederer, Artistic Director of the Maison, has brought her vision of a free, contemporary and diverse femininity. A wardrobe designed by a woman, for women, where elegance goes hand in hand with the freedom to be oneself.
From enveloping cashmere to the fluidity of silk, Emma cultivates a love of beautiful materials and a sense of detail, imagining pieces that reveal each woman’s allure. This vision extends throughout the Maison itself, carried by predominantly female teams, from headquarters to boutiques, who nurture a special relationship with customers every day.
Vivre Comme Avant: the strength of support between women
For over 50 years, the association Vivre Comme Avant has supported women affected by breast cancer through a network of volunteers who have themselves experienced the illness. Support from woman to woman, founded on listening, sharing and kindness.
This mission resonates particularly with the world of MAX&MOI, where the softness of materials, from cashmere to the most delicate knitwear, is inseparable from a certain idea of well-being.
To support the association’s work, MAX&MOI is making a donation of €1,000, equivalent to the retail price of the two pink outfits offered as prizes for Pink October.
GIVEAWAY
Win One of Two Pink Looks
From 21 to 25 October 2026, enter for a chance to win one of the two pink outfits from the Autumn-Winter 2026 collection*.
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Cashmere, soft knitwear and shades of pink: two looks that reflect the spirit of the Maison, combining elegance and softness.
*Free to entry, no purchase necessary. See the giveaway terms and conditions here.
Pink in the Spotlight
From soft pink to bolder shades, discover our selection of cashmere sweaters and cardigans in cashmere, wool and raccoon knitwear, to wear throughout the winter.
In contrast, white faux fur puffer jackets and coats Furever enhance the pink knitwear. Their fluffy texture, with its incomparable softness, envelops the silhouette like a warm and comforting cocoon.
Beanies, mittens and balaclavas in 100% cashmere add touches of pink to these winter silhouettes.
