Furever

This season again, FUREVER, the 100% faux fur label of the MAX&MOI Maison, holds pride of place in the collection. True to its commitment to excellence and to the quality of its materials, fibres and yarns, the Maison presents creations with a silky feel, incomparable softness and an exceptional finish. Available in a range of exclusive colours, the fluffy FUREVER texture dresses oversized jackets and coats and reversible puffers all over, or appears as a removable touch on the collar of a cardigan or the cuffs of a cashmere sweater, playing on contrasts.

Each faux fur piece becomes an essential of the women's winter wardrobe, at once chic, modern and comforting. Layered over MAX&MOI cashmere knitwear or a silk piece, faux fur adds depth and character, revealing elegant, bold and ultra-contemporary silhouettes. Learn more about the Furever collection.

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Why choose MAX&MOI for high-end faux fur?

With a commitment to combining responsible luxury and creative heritage, MAX&MOI offers high-end faux fur, as elegant as it is comfortable, with generous volume, warmth comparable to real fur and a more realistic finish than ever. Designed in our Parisian creative studio – driven by the creative vision of Emma Lederer – and crafted in keeping with the Maison's savoir-faire, our pieces elegantly imitate the texture of rabbit, fox, mink or leopard fur, while offering a modern, sustainable and ethical alternative. Each fibre is carefully selected to recreate the depth, shine and natural movement of fur.

Fluffy and sumptuous, our women's faux fur jackets, reversible puffers and coats combine comfort with effortless chic. Often reversible, our faux fur pieces appeal through their contemporary design, couture finishes and versatility, able to accompany an urban look as easily as evening attire. Worn season after season, these timeless pieces transcend trends and establish themselves as true fashion investments, both responsible and sustainable.

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The key pieces of the FUREVER faux fur collection

True winter signatures, MAX&MOI's women's faux fur jackets and coats come in enveloping oversized versions in which the silhouette is completely cocooned, generous ample ponchos lined with synthetic fur, ultra-chic reversible puffers, or as refined touches on cashmere sweaters and cardigans adorned with FUREVER collars or cuffs.

Available in mineral tones – bright white, natural beige, light grey – or in deeper seasonal colours – bordeaux, mocha, hazelnut – the collection plays on contrasts and unexpected pairings. A palette designed to blend with the entire MAX&MOI wardrobe, from the most neutral to the boldest, and to create infinite combinations throughout the season.

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How to wear MAX&MOI faux fur?

Chic evening look – the "mob wife aesthetic" spirit: adopt a "femme fatale" allure with a long black faux fur coat in an oversized cut, worn over a fluid silk skirt, sky-high heels and a few ostentatious gold pieces of jewellery. The opulent volumes of FUREVER instantly lend a glamorous, powerful allure, perfect for lighting up your winter evenings and capturing every gaze. Winter pieces that keep you warm and boost your fashion quotient.

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Casual city look: during the day, let yourself be won over by cashmere knitwear enhanced with faux fur details, paired with a good basic – such as raw denim jeans or straight-leg pants – and ankle boots to create a relaxed silhouette with perfectly mastered chic. To intensify the city glam allure, opt instead for a pair of trainers and complete the ensemble with a denim and faux fur jacket, which brings a more urban character.

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Cocoon après-ski look: this season, après-ski reinvents itself and takes on a new elegance that asserts itself well beyond the peaks. A faux fur poncho worn over a long knit dress or with cashmere pants – tucked into snow boots – and accessorised with a cashmere beanie dressed with a FUREVER faux fur pompom: a high-altitude wardrobe with resolutely contemporary accents, where comfort and refinement combine effortlessly.

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Working girl look: slip a short faux fur jacket over an impeccable pants suit and a silk shirt. The softness of the material balances the rigour of the suit, infusing the professional wardrobe with a more feminine dimension without ever giving up any authority. A way to reinvent office outfits with elegance and confidence.

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How to wear a MAX&MOI faux fur jacket or puffer?

All winter long, day and night, pair your FUREVER faux fur jackets with jeans or leather leggings for a casual-chic look, or wear them over a signature knit and silk dress, cashmere pants, or a long silk skirt for a dressier feel. With heels, boots or trainers... each model can be combined to achieve the desired look.

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How to care for your luxury faux fur pieces?

Just like silk, cashmere or leather clothing, MAX&MOI faux fur is a luxurious material of great delicacy that requires very special attention. This is why, in order to preserve the quality of your faux fur pieces, we invite you to follow our care instructions and recommend having them cleaned exclusively by professional dry cleaners.

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Explore the MAX&MOI women's faux fur collection

Are you looking for a women's faux fur jacket or coat? Browse MAX&MOI's FUREVER collection and build your winter wardrobe from a wide selection of exceptional pieces. Short jackets, long coats, reversible puffers, bombers, enveloping ponchos or cashmere cardigans enhanced with faux fur panels: the styles come in a variety of cuts, lengths and finishes.

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Straight cut, fitted line, ample volume or oversized spirit, each piece shapes a different allure. Long sleeves envelop the silhouette to face the coolest days, while sleeveless styles, such as cardigans and certain reversible pieces, layer easily over a cashmere sweater or a silk shirt. The collars, meanwhile, give each style its personality: round neck, shirt collar, shawl collar...

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For Autumn-Winter 26, the Maison unveils FUREVER faux fur in a palette designed to complement the season's tones. From timeless shades to bolder tones, the various colours allow you to choose a women's faux fur jacket or a women's faux fur coat according to your style and desires. Worn as a statement piece or simply in touches, faux fur thus integrates easily into the wardrobe and pairs effortlessly with cashmere knitwear, silk tops, denim pieces or the leather pants of the MAX&MOI collection.

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Also discover the FUREVER collection in our MAX&MOI boutiques, in France, Belgium, Switzerland and Estonia.