The Monogram
Unveiled in 2023, the MAX&MOI Monogram marks a new chapter in the Maison's history. More than a graphic signature, it embodies in a single symbol what has defined its identity for nearly a century: family heritage, a passion for exceptional materials, and a creative vision in constant evolution. This sincerity and authenticity remain at the heart of everything we do.
Some signatures transcend the seasons. The finest transcend generations.
Two inverted M's
form a heart
Two inverted M's form a heart. A symbol that brings together both MAX&MOI and the Maison's deep attachment to its history, its family heritage and the spirit of transmission.
Its flowing curves evoke a thread: the thread of cashmere, craftsmanship and artisanal savoir-faire. Like a guiding thread, they connect the Lederer generations, weaving together heritage and creation. This thread also echoes MAX&MOI's historic ampersand, symbolising continuity, innovation and evolution... The Maison moves forward while remaining deeply rooted in its history and heritage. More than an emblem, the Monogram reflects this desire to evolve without ever losing sight of where it comes from.
The Monogram had to be as soft as a cashmere thread and as timeless as a beautifully crafted leather piece.
Artistic Director, MAX&MOI
A perfect
symbiosis
The aesthetic of this Monogram is in perfect harmony with the spirit and identity of the MAX&MOI Maison and the Lederer family.
Inspired by this spirit of modernity and aligned with the values of the Monogram, the Maison has created a new label, equally defined by softness and comfort. The heart of the Monogram, and what it symbolises, is brought to life through this new label... FOR EVER... Like a cocoon :
FUREVER.
A signature brought to life
First unveiled in 2023, the Monogram initially appeared across the Maison's world - on shopping bags, tissue paper, boutiques and presentation materials - before gradually becoming part of the collections themselves. It reveals itself through an embossed button, delicate embroidery or a leather trim. A subtle, almost confidential presence, like a couture detail that may go unnoticed at first glance, yet instantly identifies a MAX&MOI creation.
For Fall-Winter 2026, it reaches a new milestone by adorning the iconic BELLE denim for the very first time, where it becomes a pattern in its own right. The Monogram is no longer simply a signature : it becomes a creative expression.
-
SOFTNESS
-
FEMININITY
-
HERITAGE
-
IDENTITY
