The icon of the winter makes its big return in pre-order
Season best-seller, VERENA our sleeveless jacket in cashmere goat fur and English rib knit conquered our clients from its launch. Sold out in only a few weeks, it returns exclusively on the web in pre-order for a limited time.
Do not miss your chance to find this iconic piece before it disappears again.
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Both modern and timeless, VERENA brings together the best of MAX&MOI craftsmanship: a fluffy touch, a couture volume, and a bold style that instantly elevates any outfit.
From November 5 at 10 a.m. to November 16, 2025, at midnight, pre-order this cashmere goat fur jacket with exceptional softness and finish.
Production will be launched at the end of the pre-order period, to allow a reasoned production and limit unnecessary overstock.
- Special preferential Pre-order rate at -20%
- Delivery within 3 weeks, that is from December 8, before the holidays
- Limited quantities: the number of pieces made depends on actual demand
The signature of a savoir-faire of exception
In the direct line of the Maison’s history, VERENA embodies the perfect balance between modernity and heritage. Artisanal savoir-faire, mastery of leather work, and rigorous choice of noble materials have marked the creation since the beginnings of MAX&MOI.
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Its bi-material design, dear to Emma Lederer, combines a soft and voluminous cashmere goat fur on the front with a back in English rib knit made of exceptional wool and cashmere. Between comfort and elegance, this play of textures enhances the winter silhouette. Sourced from responsible supply chains, the materials reflect our desire to preserve historical savoir-faire without overproduction. The goat fur comes from an existing food circuit, in perfect coherence with this approach.
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Signature piece of the Maison, VERENA celebrates a contemporary, warm, and conscious luxury.
Everything started from the desire of a new silhouette, enveloping and affirmed. I wanted a piece that celebrates the material, that stands out without ever doing too much. The cashmere goat fur gives to VERENA this luminous volume that I adore.
Emma Lederer, Artistic Director of MAX&MOI
Discover this iconic jacket
told by Emma Lederer
Before its big return in pre-order, Emma Lederer gives us two confidences about this iconic women’s jacket.
Why is VERENA one of the emblematic pieces of MAX&MOI in your opinion, one of those that best tells the Maison’s DNA?
E.L. Because it embodies everything I love: the material, the softness, and the accuracy of the lines. It speaks both of our origins – the work of leathers and cashmere – and of this idea of a natural luxury, which is worn with ease.
If VERENA were a perfume, what would it be?
E.L. Our ambiance elixir which has been designed with finesse for our maison.
VERENA is designed for these free and instinctive women, who love to feel beautiful without any effort. A cozy, resolutely chic piece to wear throughout the seasons, at your own pace, according to your own stories.
Emma Lederer, Artistic Director of MAX&MOI
How does the pre-order work ?
Since you asked for it. Since you miss our VERENA jacket in goat fur and cashmere knit.
It is a piece that creates attachment, that transcends time. The pre-order allows us to produce just enough, according to demand, and to preserve the artisanal quality that makes it beautiful.
A minimum number of orders is, however, necessary to start production. If this number is not reached, you will be fully refunded.You choose, we produce. Together, we give life to this iconic piece once again.
How does the pre-order work ?
#1 – Order your jacket
The pre-order of the VERENA jackets from the Autumn-Winter 25 collection is open for a limited duration of 10 days. It is offered exclusively on the website from November 5 to 16, 2025.
During the entire pre-order period, you benefit from an exceptional discount of 20% on the jacket’s initial selling price.
#2 – We launch production
At the closing of the pre-order, we launch the manufacturing of the jackets with a slight additional quantity to facilitate size exchanges. Each piece is made with the care and savoir-faire of the Maison MAX&MOI.
#3 – Reception and shipping
Once production is launched, the jackets are received in our logistics platform within 3 weeks, then shipped to the address of your choice within the usual delivery times. Thus, deliveries are guaranteed before Christmas.
#4 – Returns and exchanges
If the size or cut of your jacket does not suit you, the return is done simply, as for any other order placed on our e-shop.
The best luxury gift idea for woman
Whether it is to celebrate a precious moment – birthday, Christmas – or simply to treat yourself, our goat fur and cashmere knit VERENA jacket imposes itself as the exceptional women’s luxury gift of this season. Offered in pre-order at the preferential rate of -20%, this women’s fashion piece is designed in our Parisian studio and made with care, respecting the Maison’s savoir-faire.
True ally of the women’s wardrobe, VERENA is worn in all seasons: over a t-shirt or a silk shirt when temperatures soften, or over a generous and fluffy cashmere sweater in the middle of winter. An evolving piece, both chic and comfortable, designed to last and enhance every silhouette.
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Offering VERENA is offering more than a garment: a silhouette sculpted by the material, a soft touch, a couture volume, and a modern luxury that is noticed at first sight. A strong piece to wear from morning to evening, which reinvents winter with instinctive elegance.
To write on the list of the best women’s gift ideas for the end-of-year holidays!
