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MAX&MOI commits to Pink October
For over 15 years, MAX&MOI collections have been synonymous with elegance, audacity and quality. The House combines noble materials such as silk, cashmere and leather, offering a vision of femininity resolutely turned towards modernity.
MAX for her
Behind every MAX&MOI piece is a love of beautiful materials and a constant attention to detail, inherited from its founders. A know-how that guarantees a perfect fit and comfort at all times. It's about working with shapes and materials, and constantly exploring new styles for a casual-chic look that's uninhibited and spontaneous.
Designed to accompany women at every moment of their lives, MAX&MOI collections are twisted just right, and created with longevity in mind.
Silhouettes are wrapped in cardigans, hooded shawls and cashmere ponchos with a protective aura, or in FUREVER faux fur jackets and coats. A material with a fluffy texture and exceptional feel that enhances the look and brings comfort and softness.
MAX&MOI commits to Pink October
Today, under the impetus of its Artistic Director, Emma Lederer, the House is strengthening its commitment to women and is mobilizing for the fight against breast cancer in support of the Ruban Rose association.
For a House that advocates a wardrobe that is resolutely modern, imaginative, singular, elegant and chic, for women who assert their freedom of choice, this initiative seems an obvious choice.
The donation system
To mark Pink October, MAX&MOI is launching an online and in-store solidarity campaign, unveiling a selection of 100% cashmere, leather and silk pieces in a new color: fuchsia pink.
From October 13 to 31, 2023, for every piece from the “Pink selection” sold in our boutiques or on our website maxemoi.com, €10 will be donated to the Ruban Rose Association.
Whether cashmere, silk or leather, maxemoi.com invites its customers to choose pink and take part in this solidarity initiative.
Thanks to the funds raised together, the Maison wishes to help the Ruban Rose association in :
- Supporting research
- Raising awareness of early detection through regular consultations with a health professional
- Developing information
Pink October selection
MAX&MOI world
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