When temperatures drop and the sun gives way to clouds and seasonal greyness, winter wardrobe essentials remain the timeless black coat and the indispensable grey cashmere sweater. Yet, wearing white in winter is perhaps the most captivating style alternative for creating a look that is both understated and sophisticated.

Far from being reserved for summer days alone, white – radiant and comforting – naturally takes its place at the heart of winter. This luminous shade seamlessly combines elegance, comfort, and warmth, whether in the city or beyond.

 

Reimagined in exceptional cashmeres, soft knit pants for women, leather leggings, jackets, down jackets, and Furever faux fur coats, winter white from the MAX&MOI Fall-Winter collections delivers an instant twist of chic while remaining effortlessly refined. Worn in a monochrome version or in subtle touches, it brightens every look and creates a resolutely modern and daring allure.

 

Let yourself be inspired by this immaculate palette and discover the styles to embrace for wearing white with confidence this winter!

In winter, the white coat

brightens the look

Outdoors, when the cold settles in, we turn to the soft, comforting texture of a Furever faux fur jacket. Paired with the delicacy of cashmere and the ease of stretch lambskin leather leggings or ski-inspired stirrup pants, this winter look proves that refinement and comfort go hand in hand.

 

This season, choose our VALKY faux fur jacket. With its warm, ultra-soft texture and lifelike finish, it embodies the essence of quiet luxury. One thing is certain: you won’t be able to part with it, it’s a true cocoon.

Discover Furever

White cashmere:

the radiance of softness

Indoors, in a relaxed après-ski atmosphere, we slip into a simple white cashmere knit, oversized for a cocooning effect or more fitted for a sleek look. This bold and refined all-white ensemble brightens the mood, adding a touch of radiance and sophistication to the winter gloom.

 

The white sweaters and cardigans from the MAX&MOI Autumn-Winter collection come in luxurious cashmere and wool, creative cable knits, or knits enhanced with contrasting leather details.

Discover the Sweaters & Cardigans

Accessories

that elevate your look

If you’re embracing an all-white look this winter - an ultra-cozy white cashmere pant, a ribbed knit pencil skirt, or white, ivory, or light beige leather leggings paired with a matching cashmere sweater and topped with a jacket in the same hue - it’s worth investing in a few carefully chosen accessories to elevate your outfit.

 

For evening, a brooch or statement gold earrings are enough to add a sophisticated, timeless contrast to this minimalist look.

 

During the day, for a sporty-chic vibe, cashmere mittens with leather details, a creative knit beanie with a faux-mink pompom, shearling après-ski boots, or a camel scarf are perfect to balance the purity of white.

  • AMARAL Chapka en laine et cachemire et fausse fourrure

  • ANARA Bottes après-ski avec fourrure de mouton

  • ALAIA Écharpe en maille côtelée, laine et cachemire

  • ANAYA Mitaines en cachemire avec bandes en cuir