Embark on a journey to MAX&MOI's favorite winter resort, Courchevel, famous for its unique charm.

As sophisticated as Megève with its upscale boutiques and its enchanting mountain-top retreats, as vibrant as Val d'Isère with its expansive ski terrain and the exhilarating new black slope "L'Éclipse", Courchevel has earned its reputation as the ultimate winter wonderland, attracting both expert skiers and night owls.

Staying at a cozy hotel, enjoying a picnic on the slopes, having dinner with friends while overlooking the breathtaking mountains? Our Winter Resort Selection features comfortable, elegant, and warm MAX&MOI essentials that you should never leave behind.


In the morning, when the pristine snows of the Tarentaise beckon you, bundle up in a plush down parka to face the sharp mountain air with style.


In the late afternoon, rejuvenate at the spa with a backdrop of mountains and soothing vistas. Far away from the hustle and bustle of the station, it's the perfect place to reconnect with yourself, swathed in a cozy and casual MAX&MOI ensemble made of 100% cashmere knit.

A MAX&MOI favorite: Le Spa des Airelles, for a multi-sensory experience in the heart of the Jardin Alpin.


As the sun sets, consider an unforgettable dog sled ride through the immaculate wilderness.

To fully enjoy the magnificent landscapes, pick pieces made of beautiful natural materials that will keep you warm and comfy.

Choose from cashmere leggings, hoods, and mittens. You can even go for a faux fur, bi-material puffer vest worn with a biker jacket for a unique MAX&MOI look.


In the evening, discover exceptional dining experiences, the pinnacle of a day spent in the great outdoors.

Don't forget to boost your wardrobe with slightly more urban looks. Combine your cashmere sweater with a leather Perlegging and a faux fur puffer jacket for a chic look during dinner, drinks, or a stroll on the streets under a clear starry sky.

A MAX&MOI favorite: Le 1947 at Cheval Blanc. Courchevel's sole three-starred restaurant presents a daring menu that artully blends locally-sourced ingredients and Asian flavors.

You can tackle snow, wind and freezing temperatures. Bask in the sun or enjoy the après-ski activities. Spend cozy evenings by the chalet's cracking fire. MAX&MOI will always offer elegant options.

Visit our resort boutiques to elevate your winter wardrobe and brighten up further your resort boutique.