Black Days

Until December 1, enjoy MAX&MOI Black Days and treat yourself to the season’s most coveted pieces. €100 OFF on purchases of €500 or more, or €200 OFF on €800+, and up to -50% on a selection of cashmere and faux... Read more

Black Days : Landing
Black Days

Until December 1, enjoy MAX&MOI Black Days and treat yourself to the season’s most coveted pieces. €100 OFF on purchases of €500 or more, or €200 OFF on €800+, and up to -50% on a selection of cashmere and faux fur. An invitation to the elegance of a winter by MAX&MOI, enhanced by its signature materials and distinctive style.

 

Exceptional Black Days to Elevate Your Winter

At MAX&MOI, Black Days reinterpret Black Friday with elegance, celebrating a style where relaxed chic meets the softness of the most precious materials. For this exclusive edition, the Maison offers €100 OFF on purchases of €500 or more, or €200 OFF on €800+* across the entire MAX&MOI Autumn-Winter 25 collection, as well as discounts of up to -50%* on last winter’s collections and a wide selection of cashmere essentials and faux fur from M&M by MAX&MOI.

An invitation to treat yourself – or someone else – to iconic pieces, designed to carry you through winter with style, comfort, and modernity.

MAX&MOI Autumn-Winter 25 Collection: Between Relaxed Elegance and Absolute Comfort

Each piece from the MAX&MOI Autumn-Winter 25 collection embodies the Maison’s signature in its purest form: contemporary cuts with perfect lines, carefully selected noble materials—a luxurious, luminous cashmere with unmatched softness and FUREVER faux fur that looks truer than nature—refined finishes, and playful textures and panels. Elegant, refined, and comforting, these pieces stand out as key elements of a modern, stylish, and responsible winter wardrobe. Faux fur jackets, high-end cashmere sweaters and cardigans, enveloping coats, couture-inspired pants and silk shirts every silhouette reflects the perfect balance of femininity, refinement, and comfort.

 

Up to -50% on M&M By MAX&MOI Cashmere & Faux Fur Essentials

For Black Days, the Maison’s second line, M&M By MAX&MOI, is also highlighted with exceptional discounts on a wide selection of cashmere essentials and faux fur jackets. An invitation to embrace, at an ultra-favorable price, MAX&MOI’s signature craftsmanship and materials. Crew neck, V-neck, turtleneck, ¾ sleeves or long sleeves enhanced with fur cuffs—each cut is designed to flatter the silhouette while offering absolute comfort.

Your Winter Favorites from Last Season at -50%

Black Days are also the perfect opportunity to rediscover pieces from our previous collections in the Archives Sale: the MAX&MOI Autumn-Winter 24 collection, as well as carefully selected pieces from last season’s Winter Mountain Capsule. Cashmere sweaters, textured jackets, enveloping coats, and iconic items from the previous season enrich this exclusive offer, allowing you to build a chic and timeless wardrobe while enjoying highly privileged prices.

Black Days: The Art of Giving an Exceptional Women’s Gift

As the holiday season approaches, MAX&MOI Black Days are the ideal moment to offer—or treat yourself to—an exceptional women’s gift at a favorable price. Precious cashmere, couture faux fur, ultra-feminine fluid silk, or iconic pieces from the Maison: each creation is an elegant gesture, designed to stand the test of time and accompany every silhouette with delicacy and modernity.

Offer a rare and meaningful gift, and make these Black Days a special occasion to celebrate feminine elegance. 

A Vision of Soft, Sustainable, and Timeless Luxury

Each MAX&MOI faux fur jacket, women’s cashmere sweater, reversible down jacket, leather pants, or silk blouse embodies a way to express beauty without showing off, to choose comfort without sacrificing style. An elegance worn naturally. MAX&MOI Black Days are the perfect opportunity to enrich your wardrobe with iconic pieces at attractive prices and embrace a new vision of luxury: a warm and refined wardrobe designed to last, where high-end cashmere and faux fur become the winter essentials.