White , the signature of the summer wardrobe
Under the light of Lanzarote, white feels like an obvious choice. An essential colour of the MAX&MOI Spring–Summer collection, it is far more than just a shade. It is designed, nuanced, revealed.
White is much more than a neutral base in a wardrobe. It acts as a true light reflector, illuminating the complexion, enhancing lines and instantly elevating the silhouette.
Pure, it is immaculate. Softened, it takes on ecru, beige or a cream-to-khaki tie & dye, as if warmed by the sun.
A blank canvas, yes — but never simple. A free, effortless silhouette. A signature by MAX&MOI.
The white leather jacket,
shaping the silhouette with light
A key piece of the wardrobe, both timeless and distinctly modern, the women’s leather jacket instantly brings structure to a silhouette. For mid-season, it is reimagined in a luminous white leather. A softer, brighter version that naturally enhances the look and accompanies the first outfits of the Spring–Summer collection.
When to wear a leather jacket?
During the day, at the office or while travelling, worn over fluid trousers, it balances structure and ease. On summer evenings, it replaces the classic blazer with more character.
How to style it?
With black-and-white printed fluid trousers, the white leather jacket creates a sharp, graphic and timeless duo. Over a silk top, it plays on texture contrast. With white denim, it anchors the look in a more everyday, effortless chic wardrobe.
White is never neutral. It captures light, reveals materials, structures and transforms the silhouette. I like to work it as a balance between purity, sensuality and movement.
Emma Lederer, Artistic Director of MAX&MOI
The white cashmere sweater,
between texture and lightness
A key piece of the summer wardrobe, the women’s white sweater is reinterpreted at MAX&MOI through a play on textures and materials. Crafted in exceptional wool and cashmere, it combines comfort, lightness and structure, while bringing a natural elegance to the silhouette.
White adds depth and relief: crochet knit sweater for an airy, see-through effect, V-neck sweater with fringed finishes for movement and contrast, sleeveless knit with suede inserts for a more structured silhouette. A women’s summer cashmere that turns an essential into a statement piece.
When to wear a white cashmere sweater?
Naturally versatile, it adapts to every moment of the day. With jeans, it creates a relaxed, luminous silhouette. With silk trousers, it becomes more refined, perfect from day to evening.
The white trousers,
between flowing silk and structured denim
Pure, luminous and made for summer, white trousers for women catch the light and naturally enhance the silhouette. In the MAX&MOI Spring–Summer collection, each material enters into a dialogue with white, exploring all its subtle nuances.
Women’s silk trousers become fluid and airy, elongating the silhouette with lightness. They are imagined in immaculate white or in a cream-to-khaki tie & dye gradient, adding depth and subtle sophistication to the look. They can be worn with a simple cotton tank top for an effortless chic feel, or with a women’s silk shirt for a more elegant silhouette, perfect from day to night.
In denim, white jeans balance the silhouette and bring a more relaxed, everyday feel while remaining clean and luminous. They can be styled with a silk top to elevate the look or with a fine cashmere sweater for a softer, more understated silhouette. Two interpretations of the same essential wardrobe piece
White combinations exploring every nuance
In the MAX&MOI Spring–Summer collection, white takes centre stage. Pure, light and distinctly summer-ready, it captures the light, evokes the feeling of summer and shapes naturally elegant silhouettes.
Reimagined in flowing silk, summer cashmere, crochet knit or soft leather, it evolves through different materials and accompanies every moment of the day. White becomes a foundation, a material to build with. It reveals colours, tones and contrasts, allowing both harmonious and more confident silhouettes to emerge.
One of white’s greatest strengths lies in its ability to pair effortlessly with both natural shades and more vibrant colours. It balances the silhouette and opens up endless styling possibilities, from full white looks to more contrasted combinations.
White & natural tones: instinctive elegance
For a look in tune with the season, white naturally pairs with a soft, contemporary palette of creams, beiges, cream-to-khaki gradients and earthy tones. In the MAX&MOI Spring–Summer collection, this harmony appears through subtle pieces:
a pure white silk trouser or a cream-khaki tie & dye version, styled with a coordinated silk shirt or a knit-and-suede jacket in natural shades.
A soft, luminous silhouette that feels perfectly at home in the summer wardrobe.
White & vibrant colours: energising the silhouette
White acts as a true revealer. When paired with stronger tones such as electric blue or fuchsia pink, it creates a bright, modern contrast. A fuchsia silk camisole or an electric blue silk shirt, worn with white denim or fluid trousers, is enough to energise the silhouette while keeping an elegant foundation. An ideal combination for both city days and seaside moments.
White & black: graphic balance
Timeless and precise, the black-and-white duo structures the silhouette with clarity. Paired with black-and-white printed fluid trousers or contrasting pieces, white brings sharpness and balance.
A graphic, always-just-right approach at the heart of MAX&MOI.
Styling white completing the silhouette
Accessories complete the look. Flat sandals, wedge mules or ballet flats in neutral tones extend the harmony of the outfit. Gold jewellery warms the ensemble and highlights the brightness of white. Every detail refines the silhouette with precision.
FAQ: white in everyday dressing
How to wear white, style it and adapt it to every moment of the day?
Discover our answers on how to incorporate this essential shade into your MAX&MOI summer wardrobe, with balance and natural ease.
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Why choose white trousers or sweaters in summer?
White reflects light and instantly brings a feeling of freshness. In the MAX&MOI Spring–Summer collection, white pieces, from ecru to beige and cream-khaki tie & dye, highlight materials such as silk, summer cashmere, crochet knit and soft leather, enhancing the silhouette naturally.
How to wear white silk trousers?
White silk trousers transition easily from day to night. With a silk top or shirt and heels, they create a fluid, luminous and elegant silhouette. With a simple cotton tank top, they offer a relaxed chic contrast. With a leather jacket, they gain structure.
How to care for white garments?
White pieces require special care to preserve their brightness.
Wash at low temperature and always separate whites from colours. Avoid tumble drying: air drying is ideal to maintain clarity and freshness. For silk or cashmere pieces, follow the Maison’s specific care instructions.
What colours go with white?
White pairs naturally with many tones: neutrals (beige, cream, khaki) for softness. Vibrant colours (electric blue, fuchsia, tie-dye blue) for contrast. And black for a timeless, graphic silhouette.
Can white be worn in winter?
White is not limited to summer. In winter, it is reinterpreted in richer, more substantial materials — brushed cashmere roll-neck sweaters, ponchos and cable-knit cardigans, Furever faux-fur jackets with an ultra-soft, fluffy texture, and timeless double-faced wool coats — and is paired with deeper tones to create contrasted silhouettes.
It then becomes an elegant alternative to darker winter palettes.
What underwear should you wear under white?
For a seamless look, choose skin-tone shades (nude, beige).
Contrary to popular belief, white underwear under white clothing can be visible.
Seamless, smooth fabrics help maintain a clean silhouette, especially under silk trousers or fitted pieces.
Is women’s cashmere suitable for summer?
Yes, when crafted in a lightweight knit, women’s cashmere is perfectly suited to the summer season.
At MAX&MOI, summer cashmere is reimagined in airy, breathable versions: pointelle knits, crochet, cashmere-and-silk blends or cotton-cashmere mixes. These more open textures are designed to let air circulate and capture the light. Lightweight and almost second-skin, it can be worn from morning to late afternoon, when temperatures start to cool.
An iconic Maison material, cashmere remains an exceptional natural fibre, renowned for its softness, fineness and thermoregulating properties. In both summer and winter, it offers lasting comfort.Worn directly against the skin, a light cashmere sweater pairs easily with denim shorts for a relaxed look, or with women’s silk trousers for a more refined silhouette. On holiday, it slips effortlessly over a swimsuit; in the city, it can be draped over the shoulders or worn as a cardigan to structure a flowing silk dress or a pair of jeans. MAX&MOI summer cashmere also comes in coordinated sets: T-shirts and openwork knit trousers, in a natural palette of beige and khaki or in more vibrant shades.
A way to embrace summer with lightness, in the spirit of a free, sun-kissed and instinctive wardrobe.
