A style lesson in images for wearing faux fur this winter.

As the first snowflakes cover the rooftops, the festive season is fast approaching and it's time for a mountain getaway, MAX&MOI invites us to the heart of Megève to follow in Eva's footsteps.

With its mountain farms, pine forests, luxury boutiques, Michelin-starred restaurants and sunny terraces, Megève is reputed to be one of the most exclusive resorts in France. Whether you're at the foot of the slopes, sipping mulled wine in the medieval cobbled town centre, chilling out on a deckchair in a mountain inn or relaxing after a hard day's skiing, there's only one thing to remember: to stay stylish in all circumstances, by choosing comforting, soft and enveloping pieces.

Check out the latest shots from Eva's getaway, dressed in Furever MAX&MOI faux fur, and get inspired.

A stroll through

the heart of the village

To stroll through Megève's old town and appreciate the beauty of the village's medieval alleyways, Eva chose the MYER mid-length hooded coat. Made in sumptuous, life-like white Furever faux fur, this fluffy-textured piece is a veritable protective cocoon.

Suitable for alpine villages and city streets alike, this long coat is a must-have for casual elegance and undeniable comfort.


A refreshing break

In the heart of the mountains and immaculate landscapes where calm reigns supreme, alpine holidays offer much more than a simple winter escape. For Eva, it's a truly rejuvenating break from the hustle and bustle of everyday life.

Sheltered from the cold by the silky-soft faux fur of her DAMARIS sleeveless jacket in Furever, Eva enjoys a walk at altitude, punctuated by a gourmet break.

Between the benefits of the fresh air, the soft protective cocoon of her faux fur down jacket and the comforting pleasures of a gourmet break, Eva finds these special moments an inexhaustible source of well-being.


Chic aperitif

While waiting to dine in one of the resort's lively bar-club restaurants, where the Art of Mountain Living is revealed, Eva enjoys an aperitif with friends.

Her favorite? The bar at the Les Fermes de Marie hotel, with its cozy atmosphere and warm materials, where the inspiring energy of the mountains permeates every corner. She likes to go there wearing her MANEL faux fur short jacket, whose hazelnut hue blends with the sober, tobacco tones of the place.


From the mountains to the city, MAX&MOI's Furever pieces are a testament to the House's expertise, offering elegance and comfort during the winter months.