The alpine allure by MAX&MOI, between cozy softness and vast snow-covered landscapes
This season, MAX&MOI takes you elsewhere.
To a winter lived with elegance, where the mountains become a refuge, and every moment invites you to slow down. Destination Val d’Isère, the iconic resort nestled in the heart of the Alps, between vast snowy landscapes, high-altitude art de vivre, and moments of gentle indulgence wrapped in signature knits.
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In Val d’Isère, the winter wardrobe is embracing and textured, designed to accompany every moment. Exceptional cashmere sweaters, ultra-cozy knit trousers, and Furever faux-fur jackets and coats create an alpine look where style meets softness — true to the spirit of MAX&MOI.
Morning on the slopes : the energy of the mountain
The sun rises over the peaks, the air crisp, the light still soft. In Val d’Isère, skiing feels instinctive, almost ritual.
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Even before the first descent, you wrap yourself in warm, comfortable pieces that blend technicality, style, and freedom—designed to move with you without ever compromising elegance. Twisted jacquard knit sweaters, creative-knit leggings, and women’s Furever faux-fur jackets. Here, performance meets style: a functional yet always elegant silhouette that naturally extends the spirit of the mountains.
Stroll at the rhythm of the mountain
A stroll along snow-covered trails, soft footsteps in fresh powder, eyes drawn to the contours of the landscape and the winter light. In Val d’Isère, as in the most beautiful Alpine resorts, the mountains are also meant to be discovered on foot, away from the bustle, simply for the pleasure of the moment. Then comes the time to pause, to savor a steaming coffee or hot chocolate, as the winter sun warms your face and the scenery unfolds as a breathtaking backdrop.
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To accompany these suspended moments, the silhouette is both warm and refined: our sumptuous VELVIA cashmere goat-fur jacket, a ribbed zip-front knit top, lamb leather leggings or knit trousers, and après-ski suede and shearling boots create a look designed to move effortlessly through the resort, balancing natural elegance with relaxed sophistication.
At MAX&MOI, winter is a moment of gentle indulgence, where our signature knits, faux fur, and exquisite materials accompany every moment, from the open air to the intimate warmth of chalet life.
In the coziness of the chalets,
The luxury of taking your time
As the day comes to an end, Val d’Isère regains the warm hush of its chalets: wood, silence, and light fading behind snow-covered windows. It is the moment when winter is experienced in calm.
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After a spa, with skin still warm and mind at ease, the silhouette wraps itself in soft, warm, and breathable knits that prolong the sense of well-being. Nestle into cashmere-knit leggings, supple and comfortable, paired with a mid-length, enveloping creative-knit poncho. Its jacquard pattern with boho-chic accents, relaxed cut, and flowing drape create a look that is free and confident. A wool-and-cashmere silhouette with effortless chic, perfectly reflecting the spirit of Val d’Isère: natural elegance where luxury is found in sensation and the time you allow yourself.
