White Winter

Far from being reserved for summer days, light tones – white, latte beige, and sand – naturally establish themselves in our winter wardrobes. Bright, refined, and comforting, these shades bring sophistication and elegance to every silhouette and enhance the noble materials of Maison MAX&MOI: cashmere, silk, merino wool, lamb leather, and Furever faux fur.
Discover the Winter White Selection, where each outfit embodies modernity, minimalism, and timelessness.

How to wear white well in winter?

White is not just a summer shade: in winter, it becomes a true fashion ally and asserts itself as a bright and sophisticated alternative to the dark shades of winter. Timeless and refined, white, as well as light colors – white, latte beige, and sand – can be worn both in an all-white look and in delicate touches, according to your desires. Here are our tips for knowing how to wear white in winter and achieving bright and refined looks.

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The all-white or light beige look, chic and modern

For monochrome lovers, bet on an ultra-cozy white cashmere trouser, or latte beige, paired with a coordinated women’s cashmere sweater. Layer the set under a double-faced wool quilted down jacket, for an urban and contemporary look.For a more sophisticated twist, dare the white faux fur jacket, or play with a MAX&MOI signature knit such as a white cashmere cardigan enhanced with leather details. 

On the accessories side, complete your silhouette with cashmere fingerless gloves with eyelets or a white beanie enhanced with braided finishes, perfect for combining warmth and style.

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White in subtle touches

For a more nuanced style, pair a white cashmere sweater and a white or beige faux fur jacket with a dark bottom, cashmere skirt, or anthracite gray or black leather leggings. Or play with contrasts using the chocolate color, the key shade of Autumn-Winter 25. The white & brown combination creates a chic and refined silhouette, both modern and timeless.

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The play of material and texture contrasts

Beyond the shades, white reveals all its modernity when paired with contrasting textures. Pair, for example, white leather trousers with an oversized knit sweater, or an immaculate silk skirt with a cashmere cardigan, or a light latte-colored cashmere sweater with chocolate suede trousers. These material plays create relief and bring depth to a minimalist silhouette. Iconic models of the Maison, the PERLEGGING and BEYINA are available in around twenty colors, in leather or suede, to meet all your style desires.
For a bold twist, add metallic touches: a golden belt, a pair of patent ankle boots, or a leather bag enhance the natural brilliance of winter white.

The white coat, centerpiece of winter

In winter, nothing matches the elegance of a women’s white coat. Whether long or short, in woolen cloth or Furever faux fur, it instantly illuminates the silhouette and imposes a sophisticated look. With their clean lines and luminous shade, the white jackets and coats from the MAX&MOI collections bring a twist of modern chic, catching the eye while remaining refined.

Accessorized with a cashmere beanie, creative knit mittens, or a pair of suede boots, they become the perfect allies for winter days. For a more accessible wardrobe that is still elegant, also discover the coat selection from the M&M by MAX&MOI line, where wool pieces and reimagined silhouettes reinterpret the immaculate look with a contemporary style.

White faux fur: the essence of quiet luxury

The white faux fur jacket becomes the perfect embodiment of quiet luxury: softness, volume, and contemporary style. With its fluffy and luminous finish, it instantly elevates the silhouette and enhances winter looks. Worn over leather trousers, simple jeans, or a long silk skirt, it reveals all the modernity of white in winter.

White cashmere: the brilliance of softness

Nothing embodies winter comfort and warmth better than a white cashmere knit. Oversized for a cocooning effect, fitted for an elegant silhouette, or straight for a timeless style, it comes in all forms: V-neck sweater, round neck or turtleneck, long zip-up cardigans with a high collar, buttoned cardigans, sleeveless tops to wear under a vest…In the Autumn-Winter MAX&MOI collection, white sweaters and cardigans reveal their uniqueness through refined materials such as cashmere and wool, twisted creative knits, or signature pieces playing on texture contrasts – knit and leather or knit and silk. Each detail gives these essentials a discreet and sophisticated elegance.

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In terms of style, white cashmere suits every desire: paired with high boots for a confident look, or with a pair of minimalist sneakers for a chic relaxed touch. It illuminates the silhouette and infuses a radiant softness, turning winter grayness into a fashion playground.

The white shearling jacket: the timeless icon of winter

At the center of this selection, the white shearling jacket asserts itself as an essential piece. Made of reversed sheepskin, enhanced with chocolate leather details, our VENISE model from the Autumn-Winter 25 collection combines comfort, warmth, and sophistication. Its aviator cut and couture finishes structure the silhouette while preserving a cosy-chic spirit. A versatile piece, to be worn in an all-white look or with contrasting color combinations.