M&M By MAX&MOI

Discover our creations signed M&M, the second line of MAX&MOI.
Essential pieces in 100% cashmere, wool and fur coats, and fluffy faux fur jackets, designed for women seeking refined models with a chic and modern simplicity.

Since its creation, the Maison MAX&MOI has embodied a singular designer vision: a casual style infused with modernity, refined and daring lines, and a chic yet relaxed allure elevated by artistry of cashmere, silk, and leather. Noble materials, subtle play on textures, unexpected details, and contemporary cuts reflect the vision of Artistic Director Emma Lederer, who brings her distinctive sense of style to every collection.

Season after season, MAX&MOI Signature knitwear asserts itself. Crafted in its smallest details, sometimes enhanced with lurex, sequins, or silk and leather inserts, it is available both on sportswear silhouettes and in tailored ensembles.In these MAX&MOI collections, elegance combines with stylistic exploration through high-end, modern, and fur-free pieces with the advent of Furever, the Maison’s zero-fur label launched in 2023.

An elevated heritage, accessible elegance

With M&M, MAX&MOI unveils a second line that is both approachable and closely linked to its heritage. Designed as a bridge between tradition and modernity, it gives every woman access to the Maison’s timeless elegance and offers a wardrobe of simple, elegant essentials for those seeking precise cuts and pieces with understated chic.

True to the craftsmanship that has built the Maison’s reputation, M&M offers refined pieces designed for everyday wear and easy to style:

•    Women’s cashmere essentials, soft and enveloping, with chic elegance.
•    Refined knitwear adorned with fur collars or cuffs, paying tribute to the Maison’s heritage and craftsmanship.
•    Wool and fur coats with comfortable, timeless cuts that accompany every moment of life.
•    On-trend faux fur jackets, perfect for warming the silhouette with modernity.

A Dialogue Between the Lines

Designed as a natural extension of MAX&MOI, the M&M line reprises the iconic colors of the MAX&MOI women’s collections, allowing the two worlds to be freely combined and creating timeless, complete, and effortlessly elegant looks.

For Every Woman

Balancing heritage and modernity, M&M reflects a chic and contemporary fashion: that of an elegant, free, and modern woman who chooses well-cut, accessible pieces without ever compromising on style.

The M&M Line In Store and Online

M&M creations are offered periodically on the e-Shop, following the rhythm of the collections and new arrivals. To discover the full wardrobe, we invite you to step into our M&M boutiques, where each visit is experienced as an elegant and personalized interlude. Our advisors will be delighted to welcome and guide you in your choices, and can even help you pair certain M&M pieces with the iconic silhouettes from the MAX&MOI Autumn-Winter 25 collection.

Find all our locations near you via our store locator.