Furever

This season again, FUREVER, the 100% faux fur label from Maison MAX&MOI, holds a prominent place in the collection. In line with its commitment to excellence, quality of materials, fibers, and yarns, the Maison presents creations with a silky touch, incomparable softness, and exceptional finish. Available in various exclusive colors, the fluffy texture of FUREVER dresses oversized jackets and coats all over, reversible puffer jackets, or appears as removable accents on the collar of a poncho or the cuffs of a cashmere sweater, playing with contrasts.

Each piece becomes an essential in the women’s winter wardrobe, both chic, modern, and comforting. When layered with MAX&MOI cashmere knitwear, the faux fur stands out as a play of contrast and volume, revealing elegant, bold, and ultra-contemporary silhouettes. Learn more about the Furever collection.

Why choose MAX&MOI for ultra-fashionable, premium luxury faux fur?

With a commitment to combining responsible luxury and creative heritage, MAX&MOI offers high-end faux fur that is as elegant as it is comfortable, with generous volume, warmth comparable to real fur, and a more realistic finish than ever before. Designed in our Parisian creative studio and crafted with respect for the Maison’s expertise, our pieces exquisitely mimic the texture of rabbit, fox, mink, or leopard fur, while offering a modern, sustainable, and ethical alternative.

Soft and sumptuous, our women’s faux fur jackets, reversible puffer jackets, and coats combine comfort with effortless chic. Often reversible, they captivate with their contemporary design, couture finishes, and versatility, able to accompany both an urban look and evening styles.

The key pieces of the FUREVER collection

True winter signatures, the women’s faux fur jackets and coats from MAX&MOI come in an enveloping oversized version that completely wraps the silhouette, loose and generous ponchos lined with synthetic fur, ultra-chic reversible puffer jackets, as well as refined touches on cashmere sweaters and cardigans adorned with collars or cuffs in FUREVER.

Offered in mineral tones such as pearl gray, natural beige, and radiant white, or in leopard print faux fur, the collection plays with contrasts and unexpected combinations. It delivers a decidedly contemporary look, balancing sophistication and freedom.

How to wear MAX&MOI faux fur?

Chic evening look – the “mob wife aesthetic”: adopt a “femme fatale” vibe with a long, imposing black faux fur coat or a bold, feline, and ultra-desirable leopard print faux fur jacket, worn over a flowing silk skirt, towering heels, and a few ostentatious gold jewelry pieces. The opulent volumes of FUREVER instantly give a glamorous and powerful look, perfect for lighting up your winter evenings and catching every eye. Winter pieces that warm you up and boost your fashion quotient.

Casual chic look: during the day, let yourself be drawn to a beige or white faux fur jacket or puffer, paired with straight-leg jeans, a cashmere sweater, and flat boots. The contrast between the cozy softness of the faux fur and the simplicity of the basics creates an urban, modern, and effortless style.

How to wear a MAX&MOI faux fur jacket or puffer?

All winter long, day or night, pair your FUREVER faux fur jackets with jeans or leather leggings for a casual-chic look, or wear them over a knit and silk dress, cashmere trousers, or a flowing silk skirt for a more dressed-up vibe. With heels, boots, or sneakers… each piece can be styled to create the look you want.

How to care for your luxury faux fur pieces?

Just like silk, cashmere, or leather, MAX&MOI faux fur is a luxurious and delicate fabric that requires special care. That’s why, to preserve the quality of your faux fur pieces, we invite you to follow our care instructions and strongly recommend having them cleaned exclusively by professional dry cleaners.