For this 2025 Winter season, MAX&MOI, presents "Chalet Cachemire", a collection that invites you to experience the mountains differently: immersed in a world of luxurious softness, where the warmth of noble materials blends seamlessly with the brand's resolutely contemporary spirit.

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Driven by the singular vision of Emma Lederer and designed as a chic refuge, "Chalet Cachemire" celebrates an elegance meant to be lived both outdoors and indoors, between urban style and après-ski spirit. The designer deploys all her know-how and talent to twist the essentials, infusing each piece with subtle modernity and refined audacity.

"Chalet Cachemire"

Brushed cashmere, the signature of the season ,is offered in lightweight sweaters , envelopping ponchos, and padded skirts, while the creative and textured knits play with eyelet effects, ribbing, or contrasting textures to structure the silhouette and express a resolutely contemporary aesthetic.

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The color palette ranges from pure white, reminiscent of snow-capped peaks, to latte tones, deep chocolate, misty gray, and touches of pink, evoking winter landscapes and the cozy warmth of chalets.

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Refined details, such as Furever finishes — the fluffy faux fur with an exceptional touch —, metal eyelets, or bold combinations of materials (knit and silk, cashmere and leather, denim and down), add a precious and sensual dimension to each piece, creating a hybrid wardrobe that balances ultimate comfort with sophisticated style.

"Chalet Cachemire" thus embodies the essence of relaxed luxury: a wardrobe designed for the woman who never gives up on elegance.

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Photographed by Sandrine Mercier | Talents: Alex Noiret, Justine Gueneau, Kate Barber, Luna Kozaczka

Emma Lederer draws from the house's DNA and excels at combining materials: shearling and leather, knits, silk, and denim reimagined as down jackets ....unexpected pairings that turn each garment into a statement piece , balancing ultimate comfort with sophisticated style.

The shades of Chalet Cachemire are those i observe in the moutains : the dazzling whites of the peaks , the misty greys of winter mornings, the deep browns of the woods, those latte hues reminiscent of light chalet wood , and touches of pink like a glimmer in the snow.

Emma Lederer, Artistic Director of MAX&MOI

In this collection , every material tells a story .Brushed cashmere evokes powdery snow, shearling recalls the warmth of crackling fire, and silk adds a touch of light, like a sunbeam shining on the snow

Emma Lederer,Artistic Director of MAX&MOI

Between fresh moutain air and urban elegance, MAX&MOI, delivers a protective yet sensual approach to fashion, where each piece becomes a statement of softness against the harshness of winter.

Lookbook Fall-Winter 25

"Chalet Cachemire"

Emma Lederer draws from the house's DNA and excels at combining materials: shearling and leather, knits, silk, and denim reimagined as down jackets ....unexpected pairings that turn each garment into a statement piece , balancing ultimate comfort with sophisticated style.

The shades of Chalet Cachemire are those i observe in the moutains : the dazzling whites of the peaks , the misty greys of winter mornings, the deep browns of the woods, those latte hues reminiscent of light chalet wood , and touches of pink like a glimmer in the snow.

In this collection , every material tells a story .Brushed cashmere evokes powdery snow, shearling recalls the warmth of crackling fire, and silk adds a touch of light, like a sunbeam shining on the snow

Between fresh moutain air and urban elegance, MAX&MOI, delivers a protective yet sensual approach to fashion, where each piece becomes a statement of softness against the harshness of winter.