This star color trend of the winter is as chic as black
A timeless and deeply chic color, chocolate brown establishes itself as the trend shade of Autumn-Winter 2025.A fashionable alternative to black, it offers a modern and comforting look. Warmer than black, it shapes the silhouette with elegance and is expressed in all the key fabrics of the MAX&MOI Autumn-Winter collection: from cashmere to silk to faux fur.
Both rich and sophisticated, this timeless hue embodies subtle elegance and discreet glamour. Natural and refined, it enhances the silhouette and defines a modern, confident look.
Farewell to black: this winter, the chocolate shade becomes the new chic neutral to embrace without delay!
Why do we love brown so much
in our wardrobe?
The chocolate shade: softness and comfort
The chocolate hue instantly evokes indulgence and warmth. Like a chocolate mousse or a cup of cocoa in the middle of winter, it comforts and soothes. Softer than black and subtler than navy blue, it brings a touch of serenity to our silhouettes.
Brown: a mark of chic and elegance
When crafted in noble materials such as leather, silk, or cashmere, the chocolate shade instantly elevates women’s Winter 2025 looks. It enhances minimalist lines, emphasizes modern volumes, and pairs perfectly with gradients of beige, latte, or white — the chromatic signature of the MAX&MOI Autumn-Winter 25 collection.
Chocolate has this unique sensory warmth; it envelops the silhouette with elegance and provides the same feeling of softness as a cashmere knit or a faux fur jacket.
Emma Lederer, Artistic Director of MAX&MOI
How to wear chocolate
this Autumn-Winter 2025?
A sophisticated alternative to black, chocolate brown can be worn just as well in a total look as in subtle combinations. In monochrome, it envelops the silhouette and gives it modern depth. Chocolate leather leggings paired with a brushed cashmere sweater in the same indulgent shade are enough to create a contemporary, fashion-forward look.
Easy to match, it pairs with radiant white for a timeless, chic combination; with pearl grey for a minimalist, sharp duo; or with the new latte shade, an exclusive MAX&MOI Autumn-Winter 25 color, for a soft and refined look. These pairings create a natural and modern harmony, ideal for composing feminine, versatile silhouettes. Chocolate can also be given a twist of pink, which brightens the silhouette and softens the features, further confirming its status as the star color of the season.
The winning color combinations
Chocolate and pearl grey
A minimalist, sharp duo. Grey softens the warmth of chocolate and lends it an urban touch. For a back-to-work officewear look, opt for a safe bet: a chocolate silk blouse paired with anthracite grey tailored trousers.
Chocolate and radiant white
A timeless and chic combination. White brightens brown and highlights the textures of the fabrics: immaculate silk trousers contrasted with a chocolate wool and cashmere poncho, or a long wool and cashmere skirt paired with a chunky white knit, like our GELAIA zip-up high-neck cardigan.
Chocolate and pink
The feminine, romantic touch. Chocolate warms the palette — from deep brown to hazelnut caramel tones — while pink, whether powder, bubble-gum, or fuchsia, injects a chic, feminine, and romantic note. In Autumn-Winter, play with contrasts: a chocolate cashmere sweater paired with a stretch silk pink skirt, or a short vinyl and FUREVER faux fur chocolate jacket inspired by the iconic aviator, worn with a cashmere skirt in the same indulgent shade and a pink cashmere sweater — tied at the waist, draped around the neck, or layered underneath. Brown takes the spotlight and provides depth, while pink emerges as the “pop of color” that brightens the silhouette, and the mix of textures (brushed cashmere, leather, and faux fur) adds warmth, softness, and modernity. Perfect for facing cold days with style!
The must-have chocolate pieces
• The cashmere and silk sweater, light and soft, like our best-seller TARA, to wear layered under a down jacket, a shearling coat, or a FUREVER faux fur jacket.
• The FUREVER faux fur jacket, available sleeveless with a hood or with sleeves, to reinvent the casual chic style. This women’s faux fur, with its fluffy texture and exceptional finish, can be worn as a total look with brown leather leggings or paired with a long bi-material dress in cashmere and silk.
• The cashmere poncho. An iconic piece of MAX&MOI collections, with its ideally loose cut, both classic and strikingly original, it reinvents itself season after season, transcending trends in favor of timeless elegance. A true must-have, it has established itself year after year as an essential of the feminine wardrobe. It can be styled in a bohemian version with a midi skirt, ultra-chic with fluid silk trousers, or given a rock twist with slim leather leggings.
• The stretch silk skirt, like our best-seller JASMA, for a calibrated, elongated, and fluid silhouette that combines tailoring precision with modern confidence.
• The long quilted down jacket DANAE, the perfect ally for freezing days. It will wrap you in a cocoon of softness and warmth.•
Chocolate establishes itself as the warm, indulgent shade of Winter 2025. More than just a trend, it is a true women’s fashion attitude: warm, modern, and decidedly chic.
MAX&MOI reimagines this star color in its creations of cashmere, silk, and FUREVER faux fur — from the quilted down jacket DANAE to the long cashmere skirt JOY, and the women’s cashmere sweater TASHA. Alongside this strong shade, which defines both weekend looks and officewear silhouettes, the natural colors of Winter 25 — latte, sandy beige, and radiant white — enrich the feminine wardrobe with a subtle and timeless touch.
