MAX&MOI RESORT The Art of Winter Dressing

Born from the Lederer family's century-old heritage in fur craftsmanship, and guided by Creative Director Emma Lederer's instinctive approach to design and enduring love of exquisite materials, MAX&MOI RESORT celebrates the art of winter dressing. Conceived for mountain retreats and exceptional winter escapes, this ultra-exclusive line brings together cashmere, leather and genuine fur in a distinctive luxury wardrobe.

Fur coats and jackets, cashmere trousers and cashmere sweaters, cardigans and ponchos accented with leather or fur details: contemporary silhouettes with meticulous finishes, designed for discerning women seeking comfort, refinement and timeless elegance.

Rendered in a subtle palette of cream, hazelnut and mocha, these silhouettes embody understated luxury, where exquisite materials and thoughtfully considered details create a distinctive sense of style.

A Century of Heritage, a Contemporary Vision

The story of MAX&MOI began with Max Lederer, a master leather and fur craftsman whose expertise shaped the family's legacy from 1925 onwards. Passed down through generations, this intimate understanding of materials has become one of the Maison's defining signatures. From selecting and assembling the pelts to harmonising natural shades and perfecting every finish, each stage calls for a trained eye, exceptional skill and meticulous attention to detail.

Today, this mastery of materials lives on through creations in which traditional fur craftsmanship meets the contemporary vision of Emma Lederer, Creative Director of MAX&MOI.

Alongside the signature knitwear, embellished with natural fur cuffs, collars or panels, mink and fox fur jackets and mid-length parkas complete an exceptional winter wardrobe.

The Mink Collection, an Exceptional Silhouette

To introduce MAX&MOI RESORT, the Maison unveils an exclusive capsule of genuine mink and fox fur coats and jackets. Cropped jackets, enveloping puffers and mid-length fur parkas form a refined winter wardrobe, designed to accompany women from the city to mountain destinations and elegant après-ski moments.

Rich textures come to life in a palette of natural shades and subtle tones, from creamy white to hazelnut and mocha. Timeless colours that pair effortlessly with the House's signature cashmere, wool and raccoon knitwear, leather pieces and essential MAX&MOI womenswear.

Genuine Fur, a Material of Distinctive Qualities

Prized for generations for its insulating properties, exceptional softness and longevity, genuine fur holds a unique place in the history of winter dressing.

Its natural structure traps air to help retain warmth while offering suppleness and comfort. With proper care, a beautifully crafted fur garment can be enjoyed for many winters and even passed down from one generation to the next.

Beyond its thermal qualities, fur is a material that showcases the full expertise of the furrier: the careful selection and assembly of pelts, the harmony of natural shades, the shaping of volumes and the precision of every finish. Each of these skills contributes to the distinctive character of every creation.

Honouring Our Craftsmanship, Committed to Transparency

True to its heritage, MAX&MOI continues its tradition of working with genuine fur through the MAX&MOI RESORT line, while also exploring the creative possibilities of faux fur through its FUREVER label, introduced in 2024.

These two distinct approaches reflect the House's desire to offer a wardrobe that embraces different sensibilities and preferences: from women who favour alternatives to animal fur to those who appreciate the natural qualities and traditional craftsmanship of genuine fur.

A considered choice that respects individual preferences, supported by clear information about the materials used in each creation.

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