Furever

This season again, FUREVER, the 100% faux fur label from Maison MAX&MOI, naturally holds a prominent place in the collection. In line with its commitment to excellence, with high-quality materials, fibers, and yarns, the Maison presents creations with exceptional softness, feel, and finish.

Available in a range of exclusive colors, the fluffy texture of FUREVER can be found all over jackets, down jackets and coats, or as a touch of contrast. Here, it is revealed as an overlay, combined with cashmere knitwear, or as a removable version on women's jumpers and cardigans. With puffed, cottony, or downy volumes, these emblematic faux fur pieces are chic, modern and comforting winter wardrobe essentials. More about the Furever collection.

Why choose MAX&MOI for ultra-fashionable, premium luxury faux fur?

MAX&MOI is aware of the concerns of its time and is willing to reinvent itself in order to satisfy the expectations of its clients, while remaining faithful to its heritage. It offers ultra-luxurious, elegant and comfortable faux fur that is incomparably soft and as warm as the real one.

The Maison's identity is expressed through the choice of ultra-luxurious materials and the contemporary, elegant design of the pieces.
Imagined in our Parisian design studio and made with MAX&MOI savoir-faire, our contemporary creations are sumptuous imitations of real fox, rabbit and mink fur. Fluffy, warm and silky, our faux fur has the same look, the same volume and the same enveloping feel as real fur.
Often reversible, our luxury faux fur coats and down jackets are uniquely styled and meticulously finished, combining comfort with effortless chic.