Pink October selection

Pink, much more than a colour.
For Pink October, MAX&MOI embraces pink and stands alongside the Vivre Comme Avant association, which supports women affected by breast cancer. Discover our selection and take part in our free competition from October 22 to 25 for a chance to win one of the... Read more
Pink October selection
The collection in details
Pink, much more than a colour.
For Pink October, MAX&MOI embraces pink and stands alongside the Vivre Comme Avant association, which supports women affected by breast cancer. Discover our selection and take part in our free competition from October 22 to 25 for a chance to win one of the two pink MAX&MOI outfits up for grabs.


→ ENTER THE COMPETITION

Pink October: a fashion selection in soft hues

For Pink October, MAX&MOI imagines a women's wardrobe in which pink comes in its most delicate shades. From soft pink to more vibrant pink, cashmere sweaters and cardigans, wool and raccoon knitwear make up a selection of soft, enveloping pieces to wear throughout the winter.

Cashmere and pink knitwear: MAX&MOI signature materials

At the heart of this selection, exceptional knitwear, emblematic materials of the Maison, reveals the full richness of pink. The fineness of cashmere, the warmth of wool and the airy volume of raccoon knitwear play with textures and proportions, between clean cuts and generous volumes.

Cashmere accessories extend this world

Pink beanies, mittens and balaclavas add a touch of colour to winter silhouettes, in a style that is both comfortable and contemporary.

Pink and white: the art of delicate combinations

To create soft, delicate silhouettes, pink knitwear is paired with the luminous whites of Furever faux fur puffer jackets and coats. The contrast of materials adds dimension to outfits: a pink sweater under a white puffer jacket, a knit cardigan paired with a faux fur coat, or a few pink cashmere accessories to brighten up an all-ecru look. A soft and luminous palette, where materials come together to create a feminine, warm and decidedly modern look.

MAX&MOI is committed to Pink October

Designed by a woman, Emma Lederer, for women, MAX&MOI collections celebrate a free and multifaceted femininity. From artistic direction to the teams at the head office and in the boutiques, which are predominantly women, women are at the heart of the Maison’s history and daily life.

It is only natural that MAX&MOI supports Pink October alongside the Vivre Comme Avant association, which offers a listening ear and comfort to women affected by the disease. To support its work, the Maison is donating €1,000, equivalent to the retail price of the two pink outfits being offered as prizes in its charity competition.