The spirit of the house
The love of noble materials
The artistic director Emma Lederer, prints her aesthetic while being in line with the history of the House, regularly reviewing the archives: the casual-chic pieces with an urban tone are easy to adopt, endowed with a spirit playfully.
His changing wardrobe gives pride of place to outwear, very versatile outerwear pieces with a perfect fit, thus continuing the family adventure started by Max in 1925.
The silhouettes curl up in “cocooning” coats and ponchos with a protective aura, cut from noble materials such as cashmere and leather. Often reversible, these very enveloping pieces are duplicated, sometimes untripled, play on superimpositions for a very modular wear.
The looks, like a mise en abyme, distill the Parisian spirit: a sure, chic and relaxed taste at the same time, neither too much nor not enough. The energy of the city infuses the silhouettes to better stimulate movement and seduce a cosmopolitan clientele.
From season to season, knits that are always sophisticated, enhanced with lurex or sequins, dress up sportswear outfits like tailoring sets. It plays on trompe-l'oeil when they are transformed into a denim look or adorned with embroidered patches.
It always promotes comfort and ease.
Blurry and tailored ensembles collide: flowing dresses contrast with caban-style jackets or fluffy blousons. The "fur effect" - very fluffy texture games - is the leitmotif: parkas, perfectos, teddys and other overcoats envelop the look with a gesture. Silk camisoles adorned with lace are pricked with hyper-femininity while cashmere hoodies and cardigans play the spontaneity card.
The color ranges are inspired by a make-up palette: beige, camel and ivory tones are flashed with more intense pop tones, like an abstract painting. Pieces with a timeless design, with just the right twist, are created with the very idea of lasting. Under the impetus of Emma Lederer, the "made in France" occupies a growing place in the collections.
At MAX&MOI, each piece is a jewel of know-how: buttons, prints and other embroideries are developed exclusively, with constant attention to detail.
The MAX&MOI House signs a resolutely solar and modern look that meets the desires of elegance and comfort of the urban woman underlined with a hint of feminine-masculine which affirms its identity.
The unconditional love of the most noble materials such as cashmere, silk and leather is combined with the sensual and structured lines of the emblematic pieces.
Emma Lederer… The future is now
Since 2018, Emma Lederer has been developing and magnifying the DNA of the House while being part of a lineage rich in know-how. She creates strong, modern, comfortable and soft collections at the same time, without compromising her ethics and the values that are dear to her.
She feeds on a precious heritage by infusing it with a modernity and femininity that resembles her.
Season after season, the collections reflect the image of its creator: elegant, daring and modern.
The universe of the House is characterized by the work of the noble materials, the attention to detail, a timeless fashion which sublimates the must haves of the season according to the trends for a young urban and active woman. A wardrobe resolutely in a chic Parisian spirit.
From Emma's modern and elegant aesthetics flow creations mixing sobriety and originality with the desire to offer a wardrobe with subtle materials applying to stick scrupulously to the times.